Apparently Flow is a magazine for people like me – you know, makers, crafters, shop smallers, non-corporate types. But I wonder if the readers who gushed about Flow have actually read it cover to cover, because I did, and I found it fairly dull. Maybe it’s the topic of slowness/taking one’s time that seems to be the focus of the issue, but I don’t think that’s it. I think it’s the writing. It’s mundane and lacking in life for the most apart. Apart from features by contributing writers, the rest of the articles read more like dry newspaper articles instead of a magazine. They lacked life, personality, or even any opinion. It’s textbook reporting, but a magazine like Flow has got to be more than just that.
I’d like to say that the design and layout was good, at least, but it felt more old-fashioned than hip, and not in a good way. The 366-day calendar was nice though, however it must be said that the artwork for that was designed by a guest artist. And I was pleased to come across quotes by authors I read peppered throughout the calendar, like Neil Gaiman, David Mitchell and Haruki Murakami.
I wanted to like you Flow, but I just didn’t. I guess I’ll pass it on to someone who will hopefully appreciate it better than me.